New PCA chief eyes industry road map
Newly-appointed Philippine Coconut Authority Administrator Romulo Dela Rosa on Monday vowed to improve the country’s coconut sector by establishing an industry road map.
Dela Rosa said in a speech during the turnover ceremony the PCA must review the Philippine coconut industry vision to make it holistic and encompassing not only the agricultural sector but also manufacturing, trade and commerce.
The PCA chief said in order to revitalize the coconut industry, the PCA must define the vision and roadmap of the sector, strengthen the structure of the agency to make it responsive to the total needs of the industry, and mobilize the resources necessary to achieve goals.
“The new industry vision should synergize and energize the entire coconut industry to realize its role in nation building. We shall develop the Philippine coconut industry strategy through broad and wide-ranging consultations with all industry stakeholders,” said Dela Rosa.
He said the road map should result in diversification of the industry’s products and markets through vertical and horizontal integration, improved contribution to the national economy by increasing domestic value addition, increased agricultural productivity by modernizing the farming sector and strong integration between the farm and manufacturing sectors.
“We must see to it that the organizational structure of PCA is able to carry out the new industry vision and mission. As the instrumentality of the state in the coconut sector, PCA must bridge the farming, manufacturing and trading sectors. We must study the value chain of the coconut and ensure that all value chain players get an equitable share in the economic benefits of enterprise,” he added.