Sub- zero and wolf 70th Year: New Generation of Luxury Appliances Launched
“Your kitchen is where life happens,” says the website of Sub-Zero and Wolf, the leading US-based manufacturer of luxury appliances. The company is celebrating 70 years of quality and innovation that have made it the leading industry visionary it has become today. For 70 years, its kitchen products have been a part of so many gatherings, celebrations, and life’s mini experiences.
Westye F. Bakke founded the company in 1945 in Madison, Wisconsin under the name Sub-Zero Freezer Company. To this day, the innovation and quality of its products has remained unparalleled in the built-in refrigeration system category. In the year 2000, Sub-Zero reinforced its supremacy in the kitchen when it acquired the residential arm of Wolf Appliance Co., a 75-year-old kitchen appliance company known for its premium ranges and cooktops. The union has proven to be a perfect move for the company as it is now a category front-runner, producing the most desired products perfect for high-end and luxurious kitchens.
“Sub-Zero’s refrigeration and Wolf’s cooking equipment have set the standard in performance for kitchen appliances, and now we’ve raised the bar again with products that feature performance optimizing technology and design styles that can be incorporated into even more kitchens,” says vice president of marketing for Sub-Zero and Wolf Michele Bedard. As the conglomerate marks another milestone for Sub-Zero, a suite of new generation appliances was launched globally. Following the celebration is the Manila leg where renowned chef Myrna Segismundo graced the festivity and showcased the cooking possibilities with the brand’s equipment.
Sub-Zero takes “freshness” as the highlight of its products. Based on NASA technology, its Antimicrobial Air Purification System rids the air of mold, viruses, bacteria and the natural ethylene gas that hastens spoilage on produce. The new integrated refrigeration line is the culmination of Sub-Zero’s industry-leading food preservation technology, which offers limitless flexibility and seamless incorporation into any kitchen.
Wolf’s New Generation products on the other hand carry on its tradition of precision cooking in three striking design styles – transitional, contemporary, and professional. Leading the new kitchen appliances line is Wolf’s convection steam oven that combines the power of steam and convection technology. “The goal with our convection steam oven is to demystify and perfect the steam cooking process. We want our owners to confidently embrace a new cooking method wherein you can prepare everything from cookies to rack of lamb with the touch of a button, “ explains Bakke.
Another addition to Wolf appliances is the new coffee system, a machine that produces professional-quality brewed coffee, espresso, cappuccino, latte, and macchiato, and perfectly steams and foams milk with a single touch.
Sub-Zero and Wolf is distributed in the country exclusively by Focus Global Inc. Metro Manila showrooms are located at: The Residences at Greenbelt, Manila Tower, Esperanza Street, Makati City (open Monday to Saturday 10:00 a.m. to 7:00 p.m. and Sunday 11:00 a.m. to 7:00 p.m.), T +632 836.0389 | T/F +632 836.8167); Twenty-four Seven McKinley, 24th Street corner 7th Avenue, McKinley Parkway, Bonifacio Global City, Taguig (open Tuesday to Saturday 10:00 a.m. to 7:00 p.m. and Sunday 1:00 p.m. to 6:00 p.m.), T +632 705.999 | F +632 833.6377; Pioneer corner Reliance Streets, Mandaluyong City (open Tuesday to Saturday 10:00 a.m. to 7:00 p.m. and Sunday 1:00 p.m. to 6:00 p.m.), T +632 634.858 | F +632 634.8738 and The Design Center of Cebu, P. Remedios corner A.S. Fortuna Streets, Mandaue City, Cebu (open Monday to Saturday 9:00 a.m. to 7:00 p.m.), T +6332 520.9888 / 238.7605 | F +6332 239.2844.