The Michaela Woman Values the Fashionable and the Functional
The Michaela Woman is focused, driven, and knows what’s modern and what’s worth buying. Like Michaela, she opts for products she can be proud of. She prides herself with its range of trendy but practical, stylish but fashionable range of women’s products (apparel, bags and pouches, wallets, umbrellas, footwear, and more)—all of them of superior quality, but are reasonably priced, eco-friendly, and can compete with more expensive designer brands. Now on its 12th year of success, Michaela perfectly caters to a woman’s need for simple, but dignified and reliable products.
Professional Italian designers conceptualize each bag so that they’re unique, exquisite, and of top-notch quality while promoting the use of natural leather and other high grade raw materials. It also takes into great consideration the brand’s preference for timeless look. Each bag is a joy to look at and to hold, a blend of utility and taste. It is in this manner, which makes the bags appealing to buyers in Europe, the United States, and Asia, particularly in Hong Kong and in the Philippines.
Also, Michaela knows the market has elegant tastes and learned from life experiences—hence the brand’s focus on a timeless, dignified design combined with utility and unmistakable quality just fits the shoe.
Since the company’s beginnings in 2005, with the first Michaela boutique on Juan Luna Street in Binondo, Manlila offering the first line of lady’s bags, Goldnines International Co., Ltd., the company behind Michaela, has expanded operations in the Visayas and Mindanao areas. A dozen years later, it is now among the staple choices for women’s bags and other women’s items.
“The ‘in’ thing will not always be equal to value for money, and both the brand and the Michaela woman understand this. That’s why, over time, Michaela has become the standard for Filipina fashion—the product lines adapt to change but set the trend—and comes out with noticeably fashionable designs, but always highlighting the quality and durability alongside a dignified look,” Julie Yeo, vice president, Goldnines International Co., Ltd., said.
Just as the Michaela woman knows what she wants and will continue to thrive, so, too, with the Michaela brand. Right now, Michaela can be found in 103 department stores in Metro Manila and in the provinces. Metro Manila alone has 25 Michaela boutiques.
Sarah Geronimo, who everyone knows, is the brand’s ambassador. The brand is also starting to expand into men’s products, starting with apparel and belts.