Tata strengthens domestic presence
In its bid to fortify its presence in the highly competitive commercial vehicle segment, Pilipinas Taj Autogroup, distributor of Tata commercial vehicles in the country, recently relaunched the brand to stake its claim in the local market. Attending the grand event were Pilipinas Taj executives led by Jon Fernandez, President and newly minted Vice President and GM Art Balmadrid.
“We, at Pilipinas Taj Autogroup, Inc., are proud to partner with Tata Motors to offer customers with sturdy and reliable vehicles. We are looking forward to this new opportunity and are committed to catering to the commercial vehicle market with India’s largest and most trusted automobile brand here in the Philippines. We will closely work with Tata Motors to ensure customers here get the finest vehicles and services that not only match their requirements but also their business needs,” states Fernandez.
As India’s largest commercial vehicle manufacturer and one of the World’s top ten truck manufacturers, Tata aims to make headway in the Philippines market through a distribution agreement with local partners. Through this partnership, Tata Motors will commence the supply of its commercial vehicle brands –the Tata Prima Range of Tractor Trailers and Tippers, the LPT range of Light, Medium and Heavy Trucks, SFC 407, and the Mini Trucks range of Ace and Super Ace.
Aside from the Philippines, Tata Motors has a strong foothold in other Southeast Asian countries such as Malaysia, Vietnam, Indonesia and Thailand, with manufacturing facilities in Vietnam, Thailand and Malaysia. ,“Philippines is one of our key markets in South-East Asia and we are delighted to be a part ofone of the fastest growing ASEAN nations. With years of experience in the commercial vehicle business, Tata Motors has analyzed and understood our customers well and are dedicated to providing them with best-in-class products and services. We are confident that through our trusted partnership with Pilipinas Taj Autogroup, Inc., we will be successful in establishing a long-term relationship with our customers,” says Rudrarup Maitra, Head (International Business), Commercial Vehicles, Tata Motors.
Tata Motors entered the domestic market in 2014 with compact sedans and small commercial vehicles. Their fuel efficient diesel engines, build quality and low cost pricing appealed to the target market and now, Tata Ph is geared towards strengthening their presence with the introduction of their complete range of commercial vehicles which include the New Prima Heavy truck platform, an entire range of Heavy Intermediate and Light Commercial Vehicles, Mini Trucks, Pickups and Buses. Pilipinas Taj Autogroup, Inc., is an automotive distributor composed of individuals from a diverse range of industries, with known expertise in the area of insurance, automotive and its allied industries, consumer retail and service, and finance. Armed with a collective knowledge and understanding of the Filipino consumer to confidently build the local business through brand building, marketing, promotions, dealer network development, financing, and customer service and satisfaction.
Tata Motors Limited, a USD 42 billion organization, is a leading global automobile manufacturer of cars, utility vehicles, buses, trucks, and defense vehicles. As India’s largest automobile company and part of the USD 100 billion Tata group, Tata Motors has operations in the UK, South Korea, Thailand, South Africa, and Indonesia through a strong global network of 76 subsidiary and associate companies, including Jaguar &Land Rover in the UK and Tata Daewoo in South Korea. In India, Tata Motors has an industrial joint venture with Fiat. Engaged in engineering and automotive solutions, with a focus on future-readiness and a pipeline of tech-enabled products, Tata Motors is India’s market leader in commercial vehicles and among the top in passenger vehicles with 9 million vehicles on Indian roads. The company’s innovation efforts are focused on developing auto technologies that are sustainable as well as suited. With design and R&D centers located in India, the UK, Italy, and Korea, Tata Motors strives to pioneer new products that fire the imagination of GenNext customers. Abroad, Tata Motors cars, buses, and trucks are being marketed in Europe, Africa, the Middle East, South Asia, South East Asia, South America, Australia, CIS, and Russia.
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